With the power of Data 360, we now have a single pane of glass across our operations and can surface rich data to help tradies see their return on investment from our platform.
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Days of verification, now near real-time.
hipages is Australia's largest online tradie marketplace, onboarding around 1,500 tradies a month. J4RVIS rebuilt verification and lead handling with Data 360 and Agentforce, so checks that took days now resolve in a fraction of the time.
- Up to 90%
Reduction in verification turnaround (some checks near real-time)
- 16 → 6 min
Median time to contact new leads
- 29% → 36%
First-call contact rate
- ~15%
Cost reduction via streamlined processes
The starting position.
hipages connects homeowners with trusted tradies, onboarding around 1,500 tradies every month. Each one needed manual verification: identity, qualifications, business registration. Those checks took days. Data was trapped inside the marketplace, and siloed systems slowed onboarding and service, which limited what hipages could see about retention. The marketplace was growing faster than the manual processes behind it.
What we did.
J4RVIS partnered with hipages on a data and AI transformation: connect and activate the data with Data 360, then put Agentforce to work on verification and lead handling.
Connected and activated the data
Data 360 brings the marketplace data together, integrated with Databricks, with Tableau surfacing insight in the flow of work.
Automated verification with Agentforce
Agentforce uses Data 360 context to determine the required licences and registrations, then connects to third-party systems to verify them.
Sped up lead handling
Agentforce Sales and Service automate lead assignment and follow-up cadence.
Built it the human-centred way
Start small and evolve. Fix the process before automating it. Ship an MVP on a few licence types, sit with the users, and iterate.
Team and method
J4RVIS worked alongside the hipages team, fixing processes before automating them and proving value on a narrow slice before scaling.
What actually changed.
| Before | After | |
|---|---|---|
| Verifying a new tradie | Manual checks on identity, qualifications and business registration | Agentforce determines the required licences, then verifies them against third-party systems |
| Verification turnaround | Days | Up to 90 per cent faster, some checks near real-time |
| Contacting a new lead | Median 16 minutes, 29% contacted on the first call | Median 6 minutes, 36% contacted on the first call |
| Where the data sat | Trapped inside the marketplace, across siloed systems | Data 360 with Databricks and Tableau, one pane of glass |
